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https://elib.belstu.by/handle/123456789/56162
Title: | Digital technologies as a driver of capitalization growth in shopping and entertainment centers |
Authors: | Pupentsova, Svetlana Alekseeva, Natalia Antoshkova, Natalia Pshebel`skaya, Lyudmila |
Keywords: | real property недвижимость digital technologies цифровые технологии management управление capitalization капитализация shopping and entertainment centers торгово-развлекательные центры economic efficiency экономическая эффективность |
Issue Date: | 2022 |
Citation: | Digital technologies as a driver of capitalization growth in shopping and entertainment centers / S. Pupentsova [and oth.] // Real Estate Management and Valuation. - 2022. - Vol. 30, № 2. - P. 47-60. |
Abstract: | The relevance of the chosen topic is confirmed by the increased competition among the participants of the commercial real estate market, which is connected with the market saturation. The study aims to assess the impact of modern digital technologies on the performance of a shopping and entertainment center. Research was conducted using the example of a retail and entertainment center in Saint-Petersburg. The work proposes a “smart” approach to management, where additional investments are taken into account when the digital infrastructure is being created. The research shows that the transition from a traditional business management to a “smart” variant of property object`s development, based on the active use of digital technologies, leads to a significant increase in its capitalization, traffic, average bill and occupancy by tenants. The novelty of the following work is to justify the economic efficiency of the application of digital technologies in retail based on the calculation of the retail and entertainment center`s capitalization value change under the influence of the implementation of automated accounting. The presented research can be used to develop a methodology for assessing the impact of the introduction of digital technologies on the efficiency of shopping and entertainment facilities. |
URI: | https://elib.belstu.by/handle/123456789/56162 |
Appears in Collections: | Статьи в зарубежных изданиях |
Files in This Item:
File | Description | Size | Format | |
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Pupentsova_Digital.pdf | 414.18 kB | Adobe PDF | View/Open |
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