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https://elib.belstu.by/handle/123456789/43343| Title: | Linguistic Means of Expressiveness in Advertising Slogans (on the Basis of English and Belarusian) |
| Authors: | Гиль, В. А. |
| Keywords: | linguistics linguistic means of expression advertising tagline advertising slogan реклама рекламный слоган слоган лингвистика лингвистические средства выразительности |
| Issue Date: | 2021 |
| Publisher: | БГТУ |
| Citation: | Гиль, В. А. Linguistic Means of Expressiveness in Advertising Slogans (on the Basis of English and Belarusian) / В. А. Гиль // Первый шаг в науку : тезисы докладов 72-й научно-технической конференции учащихся, студентов и магистрантов, Минск, 21-29 апреля 2021 г. - Минск : БГТУ, 2021. – С. 878-881. |
| Abstract: | The object of the research is the advertising slogan. The subject of the research are linguistic means of expressiveness in English- and Belarusian-language advertising slogans. The aim of the research is the analysis and identification of most widely spread means of expressiveness which are used in advertising slogans in English and Belarusian, and which provide the memorability of slogans. |
| URI: | https://elib.belstu.by/handle/123456789/43343 |
| Appears in Collections: | Первый шаг в науку : тезисы докладов 72-й научно-технической конференции учащихся, студентов и магистрантов, Минск, 21-29 апреля 2021 г. / [редкол.: А. В. Лихачева [и др.]. - Минск : БГТУ, 2021. - 1015 c. |
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| Гиль_Linguistic.pdf | 305.19 kB | Adobe PDF | View/Open |
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